Digital Printing and How it Works
Our digital printing services enables us to provide faster turnaround and greater efficiency than ever before. Our full color printing services will also help bring your business to life in a cost-effective manner.
Other benefits of digital printing include impressive service, faster turnaround times, personalized marketing . As new uses for digital print continue to emerge, your local center will be well-equipped to determine the right printing methods for your orders.
Digital Printing With Advertising Industries
1
Saves Time
A great advantage of digital printing, if not the biggest, is that it is much faster than traditional printing methods using plates. With digital printing, you only have to upload a high-res file of your chosen image and the digital printer will do the rest. Therefore, there is a much faster turnaround for your direct mail marketing campaign.
2
Customization
The digital printing process caters well for personalized direct mail marketing. Variable printing is available with this type of printing process, allowing for each piece of direct marketing – whether that be a flyer, leaflet or brochure – to be unique. In this day and age, it has become common accepted marketing practice to think of your customers as individuals, and personalization is unrivaled when it comes to digital printing.
3
Less Distortion of Images
The digital printing process produces higher quality prints from a lower resolution image. Digital technology has also significantly improved from the first printer of its type and, due to its non-contact printing process, this allows for less distortion of images. The finish of the print is typically sharp and precise, whereas litho printing offers a softer finished product.
4
More Development
With the surge in popularity for digital printing, the desire for this type of printing process is constantly undergoing development. As digital printing is faster and more cost effective, it is worthwhile adapting and improving. There are also other advantages in that digital printing requires fewer man hours, communication and has a higher turn around – all reasons to continue to develop the process in the future.
5
Cost Effective
As you’d expect from a faster and more efficient process, digital printing can run cheaper than traditional forms of print. You print only as much as you need with digital, but with litho printing there is a minimum amount. It’s also faster to set up.